Basic information

Type Bachelor's degrees
Faculty or school Centre for Advanced Studies in Public Relations (affiliated centre)
Branch of knowledge
  • Social Sciences
Credits 240
Length of course 4 academic years
Approximate price per credit 100,50€
Compulsory placements
Course details Indicators

Objectives and competences


  •  To develop analytical, critical, and interpretive skills, as well as professional preparation and a practical approach to the professional reality through internships. 
  • To develop new creative approaches. 
  • To acquire research knowledge and work procedures to transform the needs of the client into communicative solutions. 
  • To acquire general knowledge of the tasks of professionals in advertising and public relations, as well as the elements that make up the communication system, to apply them to real-life situations. 
  • To acquire a strategic attitude of anticipation and adaptation to changes, as well as the ability to detect and solve problems. 
  • To communicate effectively (promoting teamwork and decision-making) with proficiency in the languages of the community (and preferably English). 
  • To carry out and evaluate actions and speeches to develop communication campaigns, with the application of various technologies. 


Access and admission

Applicant profile and access requirements

Recommended applicant profile

The recommended profile for admission to this degree is that of a person with communication skills, ease in expressing ideas, and notable creative capacity, with an interest in communication and public relations in general, and specifically in advertising and marketing.

It is also advisable to have a capacity to adapt to the evolution of information and communication technology, especially in creative and communicative tools. Additionally, strong skills in the official languages of the UB and in English are essential.

Access requirements and conditions

Admission for students with studies completed outside Spain.

Applicants holding higher educational qualifications from a university outside Spain should consult the page Admission with foreign qualifications to find out about specific admission requirements.


Students that have studied abroad and who wish to study at the University of Barcelona may be admitted to EHEA bachelor's degree courses. Procedures for gaining admission will depend on the qualifications held by each applicant.

For further information about admission, consult the page Admission with foreign qualifications.


Support and guidance

Pre-enrolment information and events


Course curriculum

Subjects and course plans

Distribution of credits

Basic training 60
Compulsory 120
Optional 48
Compulsory placements 0
Compulsory final project 12

List of subjects

Studying pathay

Pathways and specializations

Previous years

Teaching staff

ESRP Teaching staff (in Catalan)


Placements are supervised by tutors and subject to assessment.They are therefore included in the academic record. There is also an option to complete non-curricular placements of up to 500 hours, which can be extended to 900 hours. For both curricular and non-curricular placements, an educational cooperation agreement is signed between the UB and the company, institution or other organization at which the placement will be carried out.

Further information

Career opportunities

What can you work on ?

What can you work on? 



Data from the university system in Catalonia

Contact us

Escola Superior de Relacions Públiques
C/ de Sepúlveda, 50 - 08015 Barcelona

Secretaria: 933 215 462