Bachelor's degree in Communication and Cultural Industries

Introduction

Orientatively, in the previous degree, Catalan 68.6%, Spanish 28.8%, English 2.6%

Orientatively, in the previous degree, 8,858 (July 2024, start of process, via official entrance examinations/vocational training)

Objectives and competences

Objectives

• Provide an interdisciplinary education in the social sciences, arts, humanities, and communication technologies.
• Foster a critical, analytical, and reflective capacity regarding the communicative phenomenon, coupled with a humanistic, artistic, and technical understanding of the forms, processes, and trends in the different types of communication (oral, written, visual, audiovisual, and multimedia).
• Facilitate a basic and comprehensive understanding of the main events and messages that shape the current communicative and cultural landscape.
• Offer an in-depth knowledge of the processes and techniques involved in the creation and dissemination of messages at their various stages, as well as the interrelations between the communicative and cultural domains, especially within the digital environment.
• Introduce the concepts and methodologies applicable to the research areas of communication and new technological environments.
• Equip individuals with the ability to express themselves clearly and coherently in the community's native language(s) and to have proficiency in other languages, particularly English, to communicate competently in their profession.
• Implement teamwork habits and attitudes essential for the development of collective projects.
• Foster the ability to handle professional situations autonomously and effectively.

Competences

• Knowledge or content
  • To understand the historical and theoretical evolution of communication and cultural industries in terms of their different modalities and processes
  • Possess the knowledge required to understand the structure, functioning and production characteristic of the communication landscape and cultural industries
  • Identify the methodologies as well as the main work and research techniques of the current communication panorama, in order to be able to carry out an adequate exploitation of these within different types of projects
  • Have the knowledge required to design and organise the creation of products, projects and services in the field of some of the different cultural sectors
  • Identify those techniques and strategies of communication within various specific or specialized areas in order to be able to develop professionally within them
• Skills or abilities
  • To express themselves orally and in writing effectively in Catalan and Spanish and in a third language, with mastery of the specialized language of the discipline
  • Analyse messages, discourses and communicative, advertising and cultural content of different formats, which may circulate through various media or channels
  • To design both communicative and cultural projects or content of different formats, for their development and dissemination through different media or channels
  • To plan the creation of products, projects and services in the field of the different cultural sectors and communication fields, especially with the intervention of new technological resources and technical strategies
  • Make appropriate use of the organizational, operational and creative techniques and skills required for the development of audiovisual and multimedia messages and content
• Competences
  • Develop critical reasoning and a commitment to the plurality and diversity of realities of today's society, from respect for fundamental rights, equality between women and men and non-discrimination
  • Work as a team in an efficient and coordinated manner, both in disciplinary and interdisciplinary teams, in the design, management, planning and execution of projects and collective challenges in the respective disciplinary framework
  • Develop autonomous learning skills based on the ability to analyse, reflect, synthesize, give global views and expert reasoning
  • Make effective use of the processes and techniques for the design, development and dissemination of actions and projects linked to the communicative and cultural sectors, demonstrating a practical mastery of their specific tools and methodologies
  • Develop the most outstanding digital skills that are required within the development of communicative and cultural activities in the current context

Access and admission

Applicant profile and access requirements

Recommended applicant profile

• An interest in diverse languages and their creative and discursive formulations within the linguistic, visual arts, audiovisual, digital, and multimedia domains.
• A propensity for expressive, cultural, and communicative manifestations.
• Interpersonal skills well-suited for effective teamwork.
• Critical and analytical attitudes toward cultural and social phenomena.
• Conscious habits in cultural and media consumption.
• An interest in the current communicative and cultural landscapes.
• Concerns regarding the sociocultural transformation resulting from digital transformation processes.

Access requirements and conditions

Admission for students with studies completed outside Spain.

Applicants holding higher educational qualifications from a university outside Spain should consult the page Admission with foreign qualifications to find out about specific admission requirements.
 

Pre-enrolment

Students that have studied abroad and who wish to study at the University of Barcelona may be admitted to EHEA bachelor's degree courses. Procedures for gaining admission will depend on the qualifications held by each applicant.

For further information about admission, consult the page Admission with foreign qualifications.
 

Enrolment

As a general rule, at the UB you will be required to enrol online via the Students Portal. To find out the date and time you have been assigned, check the specific information for your course. Remember that you can lose your place if you do not enrol on the day you have been assigned.

• Academic information
  • Documents required for enrolment
  • Procedure to formalize enrolment
  • After enrolment
  • Grants and financial aid

(links in Catalan)

Welcome

Support and guidance

• Pre-enrolment information and events
  • Welcome portal
  • Student Support Service (SAE)
  • Open days (in Catalan)
  • Informative sessions (in Catalan)

Course curriculum

Subjects and course plans

Distribution of credits

List of subjects

Pathways and specializations

Teaching staff

Placements

Placements are supervised by tutors and subject to assessment.They are therefore included in the academic record.  There is also an option to complete non-curricular placements of up to 500 hours, which can be extended to 900 hours. For both curricular and non-curricular placements, an educational cooperation agreement is signed between the UB and the company, institution or other organization at which the placement will be carried out.
 

Institutional information

• Regulations on external placements
• FeinaUB

(in Catalan)

Career opportunities

What can you work on ?

• Journalistic Editor
• Data Journalist
• Information Verifier
• Digital Content Manager
• Social Media Manager
• Audiovisual and Multimedia Content Developer
• Corporate and Institutional Communications Manager
• Cultural Promoter
• Cultural Critic
• Scriptwriter for Cultural Projects
• Manager of Promotion and Marketing for Cultural Projects
• Artificial Intelligence Curator
• User Experience (UX) Specialist for Digital Media
• Coordinator of Creative, Cultural, and Communicative Projects based on Generative Artificial Intelligence
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Contact us

Gran Via de les Corts Catalanes, 585 - 08007 Barcelona

Questions mailbox