The text, entitled Food information: ethical, legal and policy issues
is coordinated by the directors of the master degree in Food, Ethics and Law of the UB, M. José Plana and Itziar de Lecuona. The creation of the document counted with the participation of several experts of the opinion group led by María Casado, director of the OBD.
The presentation of the document counted with the participation of the mentioned coordinators and María Casado. Also, other participants were Jordi Portabella, director of the Department of Research and Knowledge of Fundación Bancaria la Caixa, and the researcher Pere Puigdomenèch, member of CSIC and the European Group of Ethics in Science and New Technologies and one of the signers of the text.
The aim of this document is to “influence public policies and social debate on bioethical challenges presented by the current food system and its evolution; focusing on the role of innovation and information technologies on security, quality and effective sustainability of the system, and putting emphasis on communication and peopleʼs risk perception”.
“The aim of Obra Social “la Caixa” is to contribute in the construction of a fair society. In this context, nutrition, as one of the basic functions of life, needs a more precise and understandable information for everyone”, said Jordi Portabella.
Proposals for a responsible transfer of information
The document states that, if tags have an essential role on consumerʼs protection, it is necessary to go through the public policies on food information: “It is necessary to improve legislation and act convincingly to get rid of advertising campaigns that, despite fulfilling the law, mislead consumers when it comes to foodʼs information”, said the coordinators.
The authors suggest setting up initiatives so that citizens can be aware of the the social and environmental costs caused by certain food products, for example, on animal health as well as the environmental impact coming from the uses of certain materials or techniques in the food chain.
The document puts special emphasis on online communication. The authors believe it is important to promote good practices among those who share information (bloggers, digital gateways, food-content apps) “to improve the commitment with quality and security”. At the moment, these suppliers do not have systems to give explanations to readers. In addition, the document complains about not having transparency regarding the used resources or advertising interests from content suppliers.
Moreover, and “facing the overwhelming dose of information on researches that are apparently scientific, with a reliability and quality hard to verify”, the document calls for a protection of the independence of health professionals, who are the source of information on which people rely the most in these subjects. To do so it suggests setting up protocols that -like it happens in the pharmaceutical industry- can stop promotional initiatives for these professionals.
OBD opinion group
The OBD Opinion Group, that created this document, was created in 1996 under the supervision of María Casado. This group aims to have an influence on the dialogue between the university and society through scientific and technological knowledge transfer and the necessary reasons to take part in an information social debate. The publication of this document reaches the twenty-five texts that already make a collection, published by Editions and Publications of the UB, covering current affairs on which there is not an unanimous opinion among society or different involved scientific communities. This required identifying problems, contrasting explanations and suggesting consensus recommendations.