The UB and the Barcelona Capital Nautica Foundation will offer a micro-credential on communication and marketing applied to competitive sailing
The UB and the Barcelona Capital Nautica Foundation will offer a micro-credential on communication and marketing applied to competitive sailing
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From left to right, Victòria Alsina, Joan Guàrdia, Laureà Fanega, and Guillem Iñiguez.
News|Academic|Sport
(02/10/2025)
The University of Barcelona and the Barcelona Capital Nautica Foundation have signed an agreement to offer the micro-credential course in La vela de competició com eina de màrqueting i comunicació a l’economia blava (sailing as a marketing and communication tool for the blue economy), a blended course to understand sailing as both a sporting and a communicative phenomenon. It aims to teach students how to identify opportunities in the field of marketing and sponsorship, and to link these opportunities to social innovation projects.
From left to right, Victòria Alsina, Joan Guàrdia, Laureà Fanega, and Guillem Iñiguez.
News|Academic|Sport
02/10/2025
The University of Barcelona and the Barcelona Capital Nautica Foundation have signed an agreement to offer the micro-credential course in La vela de competició com eina de màrqueting i comunicació a l’economia blava (sailing as a marketing and communication tool for the blue economy), a blended course to understand sailing as both a sporting and a communicative phenomenon. It aims to teach students how to identify opportunities in the field of marketing and sponsorship, and to link these opportunities to social innovation projects.
This 75-hour course will provide theoretical and practical classes, delivered in February and March 2026, for up to 25 students. It is aimed at communication and advertising professionals, sailors and students of the natural and health sciences, in order to promote the potential of sailing as a platform for disseminating values, scientific and technological knowledge, and innovative projects linked to the blue economy. As a micro-credential, it is a vocational training course open to people with or without higher education qualifications.
This is one of the micro-credentials included in the Recovery, Transformation and Resilience Plan, funded by the Next Generation EU funds.
